Carnegie Learning
Carnegie Learning is a K–12 education solutions provider offering curriculum in math, literacy, and world languages, along with professional services for educators nationwide. We were brought in to refresh the brand expression and develop CLEAR—a subject-specific curriculum brand within the Carnegie Learning ecosystem. The result was a modern, playful system designed to scale seamlessly across channels and touchpoints. And yes—we made a lot of stuff. A lot.
Scope —
Logo
Brand expression
Print templates
Digital assets
Social media
Media campaign
Role —
Brand & visual design
Brand templates —
We developed a flexible suite of brand templates for event flyers, advertising, and social content, enabling Carnegie Learning’s internal team to easily create and adapt on-brand assets.
Clear brand campaign —
Following the brand launch, we developed a paid media campaign to increase awareness and drive website traffic. The campaign targeted K–12 educators as the primary audience, with investors and parents as secondary audiences, and focused on high-impact channels including Meta and LinkedIn traffic campaigns and audience-first, contextually targeted display advertising.
Credits —
Agency: VSA Partners
Executive Creative Director: YanYan Zhang
Creative Director: Pete Barnett
Writer: Janelle Blasdel, Bisola Sosan